Review AI image permissions and marks before delivery

Separate the provider’s permission from your inputs

Begin with the current terms for the provider and account you used. Record the model endpoint and review date. A service’s commercial-use label does not establish permission to use a third party’s photo, brand asset, artwork or likeness as an input.

Keep a source list for uploaded references, including where they came from and what use was authorised. If the project involves a client’s unpublished material, confirm the upload and retention requirements before sending it to a provider. This guide is a workflow checklist, not a legal clearance.

Inspect visible branding and provenance separately

A logo drawn into a scene, a visible service overlay and embedded provenance metadata are different things. Inspect the actual file and the terms for the selected model and service. Removing a visible mark does not establish ownership or permission.

For brand work, keep your own source assets and permissions. Obtain consent for identifiable people and review trademarks, factual claims and licensing for the final use.

Review what the image could communicate

Check whether the output introduces a recognisable third-party logo, resembles an existing campaign, changes a product claim or suggests a person endorses something. Compare it to the approved brief and remove unintended details before publishing.

For ads and listings, verify prices, package contents and factual descriptions using the real product information. For a concept illustration, use a caption that describes it accurately. An accepted generation result still needs the same editorial review as other marketing assets.

Deliver the file with a usable record

Keep the prompt, references, permission notes, model identifier, provider, creation date and important finishing changes alongside the approved export. Save the terms or a link and review date where your project process requires it. Avoid claiming that these records establish ownership or registration eligibility.

Before release, confirm the client’s delivery requirements, destination rules and any required disclosure. If the use raises a specific rights question, get an appropriate professional review. The goal is a traceable, reviewed asset rather than an unsupported guarantee attached to a download.

A delivery record can contain six concrete items: input source and permission, actual endpoint, original output, full prompt, generation date and finishing changes. Our evaluation-method page provides an inspectable manifest and originals. It records what ran; it does not replace copyright, trademark, likeness or advertising review.